Understanding Keywords In SEO, Guide For Newbies
Understanding
Keywords In SEO, Guide For Newbies
When you
are just starting out as a fresh blogger, obviously you have little first-hand
knowledge about blogging and its dynamics. With time as you dig deep, you find
helpful information about improving your blog and its content, which in result
do wonders for your ranking and generate more traffic. Many experienced
bloggers put their emphasis more on “Keywords” as it’s the initial step to
optimize SEO. Now let’s talk about some fundamental principle of keywords and
understanding its significance in your blog posts.
Ø What Are Keywords
And Their Role In Ranking Pages:
Keywords
are words, phrases or snippets in your article which make it easy for people to
find what they are looking for on search engine, so if they are user friendly and
demand based, more likely readers will get connected to your website material
resulting in elevating your traffic percentage on site map. You got to use your
keywords like it’s a magnet and it has a temptation attach to it, otherwise people
will navigate to other pages and you will be hovering around down below. Every
year search engine is coming out with new preferences and it automatically
identifies keywords in your published post in order to rank it for user
experience.
You also
have to ponder on, why some of your posts are getting more clicks and some are
having medium traffic driven to them. Google changes its Algorithm many times
to produce quality based content by detecting keywords and ranking the site on
top of search engine. Doing keyword research once and thinking now you are done
with it is simply not a good strategy for becoming a trusted and successful blogger.
Inducting keywords in image file name, meta tags, body text, title and URL can
help a great deal in SEO.
There are number
of tools out there to perform keyword search, some are completely free and some
are paid as they offer advance level research. As a beginner go with free ones
and use them to their full potential, if you actually want to achieve
something.
Keyword
planner is a helpful tool to monitor campaigns and finding keywords ideas and their
performance value index. It’s totally free but a bit tricky to understand. Nonetheless
you can go to different alternatives also.
You can also go to wordtracker, it gives you
thousands of keywords and their SEO competition, Volume, Pos and other details,
making it easier to decide what keyword is worth investing in.
This is a
paid site but they offer free trial as well, if you want to explore your
methods of keyword research, it can assist you fully about what kind of
keywords are in business. If want to check the performance of top ranked sites,
you can put its URL and check what kind of method and keywords they used to
climb up.
Here’s a
good example of finding keywords, its showing details about Competition (how
many people are working on it) and Volume (describing number of monthly
searches on that particular keywords) and CPC rate (cost per click).
Google
always piling up data all the time from searches happening in its engine, so
you can find out easily which keywords are accessed by people more on monthly
basis and you can start working around it by filtering those keywords that got
minimal searches. Long tail keywords and Short tail keywords are both
applicable but Long tail words are more effective in drawing large traffic to
your site. That doesn’t mean that you go long to extra-long.
Ø Density And
Placement Of Keyword Matters:
Maintaining keyword density is very essential because
when the bot crawl your site, it regulate your page by looking at keyword
density. Refrain away from adding too many keywords or you will ruin things for
yourself. Every blogger has a fair idea of establishing density by using LSI
keywords, this combats the issue of Google Panda penalties. I am sure, you don’t
want your site to be marked as spam and risking losing it, so be tactical in
your approach towards SEO.
Bonus
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