Don't Do Blackhat SEO Practices, SEO Marketing
Don't Do Blackhat SEO Practices, SEO Marketing
Have you ever heard of ADHD ( Attention Deficit Hyperactivity disorder). Yeah! normally it's used to describe people who haven't got attention in their life in any way or so. These people go beyond their limits to prove themselves as someone, whom others could eye ball. Hunger is what can leads you to take desperate measures some time. In this thriving industry of Blogging where every body is catching up to one another in order to get better traffic in search engine result page, some people are implementing blackhat tactics.
What Is Blackhat SEO?
Blackhat SEO is a practice applied to ascend a page's rank in web search. Google is very strict with its terms and conditions and they don't even waste a bit if they find out somebody is violating their rules and that persons gets immediately banned.
Why Bloggers do so?
When people are not getting ideas how to take their website forward, they do this gimmick or as I call it Witchcraft. Not only they commit violation of google terms but they also create a difficult scenario for other honest bloggers and website owners and make it hard for them to upgrade and expand their business.
List Of Blackhat Tactics and Techniques
Paid Links
We all have seen paid ads that show above organic search results in SERP. Rather than doing hard work bloggers tend to go for this option and shoot ahead of those websites of whom the owners had spend time and efforts in. This blackhat execution is a short cut to get fast traffic and large proportion of internet community do it
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Paid Adverts |
Inarguable, it gives them great advantage, and it's mostly convenient to them because they don't know how to get things done in legal way, all they have to do is, some transactions to get paid ads.
Spam Comments
This second method is used to create free backlinks, and there are many tools available in market to buy from. Bloggers come up with all guns blazing towards authentic websites to spam them, although they gain little success with that. Comments are actually a crucial factor for google to check your status and build your credibility for advertisers so its normally opened at the end of website for people to add value, but spammers leave negative comment to create a fuss among your website audience to decease your market value. Best way to get rid of them is to filter negative remarks using spam block plugin.
Dual Content
Copy paste is both good if used in a right way and holistically drastic if used badly. Lot of time when user browse through web he/she come across duplicate content and it is so misleading for reader because it makes difficult for him/her to decide from which to click on and hence frustration builds. Writing your own article in your style after researching is very time consuming and this technique work in interest of an illegal blogger. Like everyone can not be a doctor, or singer, or actor, similarly everybody can't do content writing, creative writing and researched article writing. Like we see many singers who don't have basic talent use different kinds of software to auto tune their voice and they SUCKS! to be honest.
Article Spinning
This technique can be so damaging for your user experience, because when reader will read your article and find out that you are not adding informative posts and repeating the same thing over and over again, he is not going to stick with you in longer run. You may will get temporary advantage out of it but you will loose your credibility very soon. Article spinning tools are abundant in market both free and paid. What software does is, it completely re module content, modifying its adjectives, verbs and grammar with synonyms, that way it lowers the risk of getting Panda penalty for plagiarism.
Cloaking
This next blackhat method is an ambiguous tactic applied in google search bar and what it does is, it gives both reader and google search engine spider divergent URLs.Mindless Keyword Padding
It's right that keywords are very essential elements in SEO and user get to know your website searching them, but overdoing them can have serious consequences. Google keep on evolving itself to track down malingers out and this technique is no longer applicable now but back in the day people use to create whole bloody paragraphs out of it.
Conclusion
Any work that is done with dubious mindset and to deceit people is not good and earning a living out of fraud and cheating makes you less of a human. Always work hard rather than looking for short roads in life. You will get hurdles walking down a long road but in longer run it will pay off. There is nothing wrong applying techniques to improve your website audience as long as they meet google's terms and conditions and don't stammer the advertiser.
Bonus
- Whitehat SEO Techniques
- On-Page SEO Techniques
- Understand The Importance Of Keywords
- 200 SEO Tools And Software
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